Preparing my window display for my new concept 

It feels really exciting to be preparing another window display and bringing a new concept to life. Visual merchandising has been such a big part of my creative journey over the years, so whenever I start planning a new display, it brings back so many memories of where everything began for me.

Right now, my head is full of ideas! Colours, props, layouts, materials and all the little details that could make the window stand out. Sometimes I have too many ideas at once and have to remind myself that I don’t need to use everything. That’s part of being creative for me — experimenting until something just feels right.

I have always loved being creative. Even before studying visual merchandising, I enjoyed making things and finding inspiration in art, exhibitions, travelling and the world around me. Studying visual merchandising helped me turn that creativity into something more and taught me how much thought actually goes into creating a window display.

For me, it isn’t simply about putting products into a window and making them look nice. I want someone walking past to stop for a second and actually look. I want the window to tell a story and make people wonder what inspired it.

Preparing this new concept also reminds me how far I’ve come. When I look back at some of my earlier projects, I can see how my ideas and confidence have developed. Not every idea has worked, and I’ve definitely had those moments where I’ve stood looking at something thinking, “Nope, that’s not working!” 😂 But those moments have taught me just as much as the successful ones.

I still get nervous when I’m working on something new because I want it to look how I’ve imagined it in my head. But alongside those nerves is excitement. There’s nothing quite like starting with an empty space, getting stuck into the creative process and slowly watching your idea become real.

That’s probably my favourite part.

This new window is another little chapter in my creative journey. I’m excited, slightly nervous and already thinking about a hundred different ideas — but that’s me!

Now it’s time to get the materials out, make a bit of creative mess and see where this new concept takes me. ❤️✨

Watch this space… the window is coming to life!

keep are feet fit

Screen Shot 2016-03-08 at 14.55.11

This promotion encourages people to look after their feet by wearing shoes that fit properly. It explores how choosing fashionable footwear over comfort can lead people to wear unsuitable shoes. The aim is to show that a good fit and comfort should be key considerations when buying footwear.

Check your research source before including the figure of “over 200 people in the

International Women’s Day 2016 – Celebrating Women 💜

International Women’s Day 2016 – Celebrating Women 💜

International Women’s Day, on 8 March, is a chance to celebrate women’s achievements and reflect on the importance of equal opportunities.

For me, it’s about recognising everyday achievements too. Studying, working, caring for others or finding the confidence to follow a dream all deserve recognition. Sometimes the steps that take the most courage are the ones other people never see.

As I work towards my own goals, I’m learning to appreciate what I can achieve. It isn’t always easy to believe in yourself, especially when learning brings challenges, but every step forward gives me another reason to keep going.

Today, I’m thinking about the women who encourage and support others—the friends, relatives, teachers and colleagues whose kindness can make a difference.

My hope is that every woman has the opportunity to be heard, respected and encouraged to pursue her ambitions.

Happy International Women’s Day 2016.

FUR REALLY ?

We had a guest speaker come in to talk about real fur, the different types and how they are used in products. His aim was to give us information about its practical uses, rather than change our minds.

The talk made me think about my own views. I wondered why people feel strongly about real fur while accepting other animal products, such as leather, or eating meat. It raised questions for me about where we draw the line.

Hearing his perspective gave me plenty to reflect on and encouraged me to think more carefully about the materials used in

fashion

Exploring Liverpool Through Visual Merchandising

These photographs from Liverpool show why I value getting out and carrying out primary research. Experiencing places first-hand allows me to look more closely, notice details I might otherwise overlook and understand how different environments communicate ideas through their visual character.

Photographing the bold shopfronts and window displays around Liverpool ONE influenced my approach to visual merchandising. I noticed how large-scale graphics, strong colour contrasts and carefully positioned products immediately attracted the attention of people passing by. This encouraged me to create clearer focal points, stronger colour combinations and more purposeful product arrangements in my own displays, rather than presenting information and products evenly across the space.

The historic architecture around the Royal Albert Dock also changed the way I considered materials, texture and atmosphere. The contrast between the red brick, dark metal and reflections on the water created a strong visual identity. After reviewing these photographs, I began experimenting with warmer, more industrial colour palettes and layered textures in my visual merchandising ideas to create a stronger sense of place.

Photographs of Bold Street’s independent shops and cafés made me think more carefully about individuality and audience. Their hand-painted signs, varied typefaces and personal window displays felt less uniform than those of larger commercial stores. This influenced me to explore more expressive typography, handmade elements and unexpected display details, helping my visual merchandising feel more distinctive, approachable and connected to its target audience.

Taking photographs helps me record these observations and return to them when developing my own ideas. Reviewing the images allows me to compare different approaches, identify patterns and experiment with ways of adapting what I have seen into my visual merchandising practice. Rather than copying existing examples, I use them as starting points for exploring new layouts, product groupings, colour schemes and presentation methods.

For me, research is also about enjoying the experience and remaining open to unexpected inspiration. Walking around Liverpool with my camera encourages me to slow down, observe my surroundings and think more critically about the relationship between people, products and the spaces they move through. A small detail, such as the unusual colour combination of a shop window, the layered arrangement of products or the weathered surface of a dockside building, can lead to a new creative direction. This process has helped me become more confident in developing visual merchandising ideas from real-life observation and has made my work more thoughtful, personal and visually informed.